The key to a successful marketing effort is always to determine the target audience correctly. Regardless of which sector you serve, if you determine your target audience correctly and develop advertising campaigns with the right communication channels for your audience, you will be rapidly moving towards success.

Before determining your target audience, you need to accurately determine our own internal analysis. Otherwise, you will not get the results you expect from the content and campaigns you will have prepared. The more clearly you define your audience, the more successful the results will be.

In the sector you are in, you can identify your target audience by age, marital status, gender, education level, country, city, economic situation, etc. You need to determine your audience by dividing them into categories such as: After determining the categories of your audience, you need to reveal who you are targeting, determine which channels will be more efficient for you and start advertising campaigns.