GA4: Next Generation Google Analytics and User Guide
If you want to track the traffic on your website, understand user behaviors, and optimize your marketing strategies, Google Analytics can be an essential tool for you. And this tool is so important for SEO and SEO strategies. However, on July 1 Google Analytics was changed and with the evolution of Google Analytics, a new version has emerged to grab users' attention and understand their information. In this article, we will explain what GA4 is, how to use it, and its differences from the old version, Universal Analytics.
What is GA4?
GA4 is the latest version of Google Analytics and primarily adopts a "data-driven" approach. It focuses on gathering more data to better understand user behaviors. GA4 has advanced features to merge online and offline behaviors and support multiple platforms.
How to Use GA4?
You can follow the steps below to start using GA4
Sign in to your Google Analytics account and create a GA4 data stream.
During the creation of the data stream, you may need to perform suitable tagging or SDK integration to track the pages and applications on your website.
Once you have configured your data stream, you can use the GA4 control panel to track user behaviors, measure events, and monitor conversions.
Explore the reporting and analytical capabilities of GA4 and use the data to optimize your marketing strategies.
What Makes GA4 Different From Universal Analytics?
GA4 has several significant differences compared to Universal Analytics:
Data Model: While GA4 is based on an event-based data model, Universal Analytics uses a session-based data model. This means that GA4 has a more flexible structure and allows for better tracking of online and offline behaviors.
New Features: GA4 comes with advanced analytical features and supports multiple platforms. Features like new conversion tracking methods, predictions, and user analysis demonstrate that GA4 is more powerful compared to Universal Analytics.
Reporting and Analytics: GA4 has a more advanced reporting interface and analytical capabilities compared to Universal Analytics. It provides greater customization options, real-time data, and improved segmentation.
How to Set Up GA4?
To start using GA4, you can follow the steps below:
Sign in to your Google Analytics account and create a new GA4 data stream.
Perform suitable tagging or SDK integration to add GA4 tags to your website or application.
Once you have configured your data stream, you can explore reporting and analytics using the GA4 control panel.
In conclusion, GA4 is a powerful analytics tool for better understanding user behaviors and optimizing marketing strategies. By following the steps to start using GA4, you can gain a better