What is SEO?
Search Engine Optimization is the process of making your website appear organically on search engine results pages. A website that is well optimized for search engine algorithms will increase the quality and quantity of traffic to your site by ensuring your brand reaches the right people who are trying to find your products or services.
Why is it Important?
SEO is important as search engine algorithms try to create the best experiences for their users (remember that Google is a business too). Search engines want to show their users their questions and solutions in the most efficient way. They do this by scanning entire online websites for information to tell them how valuable those sites are. Even if your services are a great choice for actually solving the problem of searchers, if Google can't find this information, they won't show your website to that user. SEO ensures that your brand is found by the right people and appears in search engines to increase traffic and conversions on your website.
When Can You See Results?
SEO is a marathon. Building the authority of your website takes time. Creating and implementing a powerful range of content that rank high in search engines doesn't happen overnight. Google needs time to test your website and understand its usability. But that doesn't make it any less important. How you rank in search engines is one of the most important ways to drive traffic to your website and is the most effective long-term strategy for ensuring your brand's visibility and success.
What Are the Benefits to Your Business?
Applying SEO to your marketing strategy will not only ensure that you drive the right organic traffic (your customers) to your website, but also position your brand as an authority in your market. Google is often the first point of contact for products and services. Paid advertising is also an important part of your digital strategy, but if you stand out in search results, you don't have to pay for that click every time.