Your website is your brand's store in the digital world. A website that does not reflect your brand strategy, does not provide the experience your visitor expects with its useless interface, does not give confidence with its design and infrastructure, and does not work in harmony with every platform will lower your brand prestige and drive potential customers away from your brand.
What is a Website?
It is the process in which design ideas are guided and organized by certain principles for a purpose in the aesthetic line and their transformation into practice (design into software). After these processes are completed, an active website emerges. After the web design (active website) application, end users can access websites over the internet with the help of a web browser. This may be the shortest answer we can give to the question of what is web design. So what is web design when we consider it in detail? How should a good web design be? Let's start to explain.
Web Design Elements
As in every branch of design, studies are made by creating certain main lines in web design. We present them below in short titles and share with you the tips of a quality work.
Layout: The graphics and texts to be used must be in a certain order. An important goal of websites is to help users quickly find the information they are looking for at first glance. This is a situation that can be valid with the design being balanced, showing consistency and maintaining its integrity in order.
Color: The choice of color is dependent on customer wishes and purpose; Although this can be done simply with black and white colors, the personality and brand of a person or an organization can be expressed by using web-safe colors.
Graphics: Graphics can be used as logos, photographs, clipart or icons for web design. In terms of ease of use, it should not be in a very congested structure, it should not affect the opening speed of the page, it should be compatible with the content of the web page, and should be positioned appropriately.
Fonts: You can improve the design quality of a website by using a variety of fonts. Most web browsers can only display the so-called "web-safe fonts" legibly, so it's worth taking care to work with fonts within this widely accepted group as a designer.
Content: Content and design can work together to improve the message of the site through visual and text. To surprise the reader, it is necessary to give them what they want, so that they will spend more time on the site. The written text you use should always be relevant and useful. They should contain keywords that are relevant to the content, be optimized for search engines and make sure that they are of appropriate length.
Creating User-Friendly Web Design: When developing a website, you always need to consider the end user along with the web design essentials to make a site beautiful and visually impressive. User-friendly interfaces can be easily obtained by paying attention to the factors listed below.
Navigation: While designing the web design site architecture, menus and other navigation tools should be created by considering how users browse and search the website. It should be designed in a way that is efficient for users, aimed to find the information they need, and helps to move easily within the site.
Multimedia: Relevant video and audio stimuli in design can help users develop understanding and grasp information easily and quickly. This situation can encourage visitors to spend more time on the website.
Mobile Compatibility: To increase the correct display of the page, to get the same performance every time; Take care to design a web page that can run smoothly on different devices, technologies, browsers and operating systems.
Technology: Taking advantage of advances in technology gives designers the freedom to add permission, movement and innovation to always implement in a fresh, dynamic and professional web design.
Interactive: Increase active user participation and public engagement by adding user comments into the design. Turn your visitor into users you interact with constantly by offering e-mail forms and e-newsletter registrations.
As Beyin Atölyesi, we have been producing secure website projects for our corporate and individual customers with eye-catching designs and user-friendly interfaces, compatible with viewing on all platforms.
We try to do the best for you.