What is the Enterprise SEO Process? Why is it Important? How to Progress?
Today, with the rapid development of digital technologies, almost every sector has started to exist in the digital world. This digital transformation process has led to a significant increase in the market shares of the sectors. Almost everything is happening on digital platforms now, and the effects of this trend are becoming more and more widespread.
Enterprise SEO Process is a study for a website to perform better in search engines. This study aims to increase the likelihood of your target audience finding your website by increasing your website's visibility and ranking in search engines. In this process, many different actions are taken, such as technical aspects of the website, content updates and advertising work. In this way, your website will rank higher in search engines and your target audience will be more likely to discover your website.
What Does the Enterprise SEO Process Do?
The corporate SEO process is designed to increase your brand awareness and authority by getting your website to rank higher in search engines. Thanks to this process, your target audience is more likely to find your website and you can reach more potential customers. Also, the higher your website ranks in the search results, the more you stay ahead of your competitors, thus increasing your sales rates. The corporate SEO process strengthens your business's digital presence and sets you apart from your competitors in the long run.
Why is the Enterprise SEO Process Important?
Corporate SEO is very important for businesses. Businesses should do SEO studies in order to stand out and reach their target audiences in the digital environment where competition is intense.
Here are the benefits of the Enterprise SEO process:
- Increases your brand awareness: SEO studies increase your brand awareness by enabling your website to rank higher in search engines.
- Increases your authority: Having your website rank high in search engines increases your authority in the industry.
- Increases your sales rates: As your website ranks high in search engines, potential customers in your target audience are more likely to visit your site, which helps increase your sales rates.
- It shapes your target audience and potential audience: SEO studies can attract the attention of your target audience and bring new potential customers to your site by optimizing the content on your website.
- Increases your conversion rates: SEO studies enable you to convert more by optimizing the content and page structure on your website.
- Gets you ahead of your competitors: SEO work strengthens your business's digital presence by helping you stay ahead of your competitors.
What Works Are Included in the Corporate SEO Process?
The corporate SEO process includes a series of studies to improve your website's performance in search engines. While these studies positively affect the performance of your website when implemented correctly, wrong practices can negatively affect your website.
Audience analysis
Determining the target audience of your website and creating content suitable for the target audience.
Competitor analysis
Analyzing your competitors' digital performances and shaping your strategies based on this analysis.
Keyword analysis
Determining the keywords to be used on your website and using these keywords correctly.
On-page SEO
Optimizing the content of your website, fixing technical problems, editing the page structure and improving the user experience.
Off-page SEO
Creating external links (backlinks) to your website and optimizing external factors such as social media strategies.
Content strategies
Determining the content to be published on your website and finding these content appropriate for your target audience and valuable by search engines.
UX (user experience) studies
Carrying out studies to improve the user experience on your website.
Backlink studies
Creation of quality external links to your website and backlink profile management.
Mistakes Made in Corporate SEO Studies
Mistakes made in corporate SEO work can cause long-term damage to your website by producing false results. Therefore, the operations must be done carefully. Some common mistakes are:
- Using duplicate content can prevent your page from being featured. Therefore, original content should be produced and used.
- Having pages with poor content indexed by Google can negatively impact your crawl budget.
- Spam backlinks can drag your website down instead of boosting it. Excessive backlink work may be perceived as an attack by Google.
- Using too many meta tags indicates your page is spamming and can be penalized by Google.
- Correct use of title and description tags is important. Misuse can cause users to leave your website.
